HOW CAN I USE MY PROMOTIONAL PRODUCTS?

Promotional products are the most efficient and effective style of marketing that will put your company's name at the top of everybody's mind. Below you'll find a few effective ways to use promotional products to promote your business.

Marketing

By far, the most common use for promotional products is marketing.  It doesn't matter if your promoting a specific event, a new product release, or simply trying to increase long term brand awareness, promotional products give you a way to get people thinking about, and remembering, your company.

Employee Incentives

When people feel appreciated, they perform better. Nothing tells your employees and team of co-workers how important they are like a personalized gift. Promotional products can be used to recognize personal bests, measurable increases in customer satisfaction, or virtually any other milestone that your organization may have. Promotional products aren't just pens and stress balls, they include items such as briefcases, trophies, LCD tvs, iPods, and any other item that can be used to express your appreciation towards the people with whom you work.

Customer Prizes

Three year old children don't collectively agree that McDonald's is the best place to eat because they like the food. They know that every time they go there there's a good chance they'll receive a toy, or promotional product. The fact is they remember the gift and are loyal to the giver. This theory doesn't just apply to children, and by tapping into the deep emotions of loyalty your business can grow exponentially.

Any time you close a big deal it's a good idea to send a thank you gift. A letter or card is nice, but often ends up in the trash. A phone call may turn into just another voice mail, and an email is....an email. A personalized gift from your organization will stay with the customer for years to come and will constantly serve as a reminder of your gratitude for the chance to provide your service. There is no other way to increase repeat business than a promotional product.

Customer Loyalty / Coupons

One way to effectively use promotional products is to directly encourage customers to buy now. You can do something as simple as offer a discount to people who are wearing your company's shirt or hat. A jeweler can make and distribute "Company Coins" worth $50 towards a purchase of a ring or necklace. People who come across those coins are virtually guaranteed to buy from your instead of the competition.

Membership

A very popular use of promotional products is to use them as a sign of membership. When you sign up for a gym membership you receive a branded water bottle, or when you buy a car you receive a branded high-end key chain, or when you join a wine club you receive a branded decanter or wine holder. People are more likely to be loyal when they feel like they belong, and there's no better way to promote that feeling than a promotional product.

Fundraising

A great form to promote brand growth is to get involved with sponsoring fund raisers. When a company pays money to sponsor an event raising money for a good cause, people recognize the gesture and are more inclined to become loyal customers. That sponsored money could purchase items that will be raffled or auctioned off. The sponsor gets brand exposure, the cause gets funding, and the customer walks away with a new item. It's a win-win-win situation.